Trade show participations creates a heavy burden for your company. Who bears
that burden? Hoynck does so for many parties, making it what a Sherpa is to
many mountain climbers: the often anonymous force behind the success of
those reaching the top. Hoynck had a booklet written based on this concept
which is just as much about climbing mountains as it is about setting
ambitions and following your dreams. People trip over molehills, not
mountains, that much is apparent in this story.
With this story Hoynck shows that it prefers the less well-trodden paths and
that it continuously searches for the best route up for her clients.